AI Can Save Time. Changing a Business Takes More.

A recent six-month field experiment, Shifting Work Patterns with Generative AI, examined how more than 7,000 knowledge workers across 66 companies used generative AI in their daily work.

Employees who regularly used the AI tool spent approximately two fewer hours per week managing email and reduced the time they worked outside regular hours.

But the study found little evidence that providing individual employees with AI changed broader workflows or how teams worked together.

That distinction matters.

AI can help someone complete a task faster. Creating meaningful business improvement requires something more: identifying the right opportunities, involving employees, and redesigning processes so the entire organization benefits.

At Anthro Advisory, we help small businesses bridge that gap. We focus on practical improvements that support employees and produce measurable value, not simply adding another tool.